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The Contingency Group address business problems at different stages of Clients' growth, from clearing bottlenecks to resourcing and automation.

info@contingencygroup.au

Unlock business potential,
for material market growth

The Contingency Group helps get the right product fit:
• Articulated potential, vision & roadmap to galvanise staff
• Refocused activities increasing Customer reasonance
• Aligned capabilities to improve delivery & loyalty

What is your business' potential? How will it get there?
Our approach to market fit shifts businesses from solution selling to centring on Customer problems for better market fit, traction & revenue growth.
Align your offering with your Customers needs, today.
Vision Redefined
CUSTOMER CENTRIC ROADMAP

Where will you be 12, 24 or 72 months from now?
Pushing new offerings to market is not enough to sustain performance or grow an organisation. Take control, and define your future capabilities and performance.
ACHIEVE YOUR POTENTIAL
• Assess demand (market vs wallet), competitor activity and future opportunities
• Define or refine vison & galvanise staff with a practical delivery roadmap

Product Positioning
ALIGNED CAPABILITIES

How well do current offerings get traction with Customers?
Lacking understanding of Customer problems leads to high acquisition & retention costs. Align your delivery to get the highest responsiveness from Customer engagement.
MAXIMISE EFFECTIVENESS
• Develop Customer stories & personae from their view point, to consistently focus all resources
• Align internal functions and resources to every Customer engagement and touchpoint




How well is your product
positioned?

Growth
Case Study

Maximise value
where business elements

Achieve business potential!